SEO and link building is a difficult combination to get right for most small or medium-sized businesses. The latter’s difficulties are compounded by the need to focus on their primary aim of selling products and services. Yet in many industries, this is the only way to survive and thrive.
Small or medium-sized businesses that do not specialise in one particular service or product will have to rely on link building as a secondary marketing strategy. It is a marketing strategy that can be adopted to drive traffic to a website without actually having a product or service to sell. There are two ways to get a search engine optimization link building campaign up and running.
Traditional SEO methods such as directory submission or directory optimization will yield little in the way of results for small or medium-sized businesses. These methods take time to achieve and are very manual. This is not the method of choice for most businesses, since it requires months to earn results and be of any use to your business.
Other link building methods have been introduced in recent years that have proven to be highly effective at driving traffic to the website without the time or effort involved in traditional SEO methods. These include pay per click (PPC) advertising as well as social media marketing. Pay per click advertising is when a company pays a certain amount to Google or another advertising platform for a specified number of targeted keywords.
With social media marketing, users share information within their network that is relevant to the user. They would post links to sites that are relevant to their interests, giving users a chance to find the content they are looking for. As these types of sites get a large number of users, companies get their advertisement in front of the right users which helps bring in traffic.
In order to make use of these two methods effectively, businesses will have to be familiar with both SEO and link building. Google and other search engines need to see that a site has good content and that the links are relevant to the site content. Social media users also need to share information that the site’s content contains in order to rank higher.
In order to succeed with these methods, businesses have to take a look at their SEO campaigns and how they are set up. A business needs to work closely with its SEO expert, ensuring that all links are going in the right direction. Businesses also need to make sure that links from other sites to go to the main website where the business offers its services or products.
Link building does not have to be an arduous task. Simply, by submitting important content to directories and posting good articles on major search engines, a small or medium-sized business can build its links. Links, when posted to directories, will help with SEO, however, users will only come to visit if the site is popular, meaning that links should be plentiful on the main site.
Even though link building and SEO are similar, there are a few key differences. SEO focuses more on keyword research and the subsequent placing of these keywords on web pages. However, link building methods, especially for larger and more established websites, tend to focus more on social media marketing and PPC advertising.
Even though link building can be more time consuming, businesses need to understand that this is the best and most effective way to boost their rankings. Since so many people are relying on links, a business needs to make sure that its links go to the right places. Each website has its own interests that are suitable for an SEO campaign, but one main objective remains.
SEO and link building will eventually converge and the time to do so will be when a business sees a marked increase in search engine traffic. Once this happens, the business should expect to see a marked increase in sales, both in terms of direct sales from visitors and sales from advertising sales.
When a business realizes that links from article directories and social media are the best route to take, it is time to start improving its SEO. Businesses have to be aware that the goal is to drive quality traffic to a website, rather than just making the results look good.