Freelance marketing is one of the most sought after online jobs today. Why?
Well, for one, freelancers are in demand for their SEO and digital marketing expertise. Freelance marketers also can earn good money through outsourcing, with a host of other clients relying on their expert knowledge of keyword optimization and other core skills to power their online presence. Freelance marketing may even be offered as a full-time gig, allowing you to work from home, or from a nearby coffee shop!
But how do freelance marketing and SEO fit into Internet marketing? Let’s start by establishing what internet marketing really is. It is an all-encompassing term that covers many different types of marketing activities online. The most popular and successful forms of internet marketing today are search engine optimization, social media marketing, article marketing, video marketing, blog marketing, and content writing.
These forms of marketing are all related to the search engine optimization strategy. This strategy uses the tried and true techniques of improving a website’s search engine ranking by optimizing the site’s content for relevancy, user-friendliness, and overall usability.
Digital marketing is another form of internet marketing, and this can be done either online or offline. Online digital marketing activities include business card printing, brochure design, bookmarking, social media marketing, email marketing, and website advertising. Offline digital marketing includes graphic design, web design, e-commerce campaigns, article marketing, social media advertising, pay per click advertising, and social bookmarking.
This last form of internet marketing involves the use of keywords, which are phrases that people will use when searching for products or services. By understanding how to choose a keyword that is relevant to your product, you can give that keyword a boost in your search engine rankings. With every result page, a browser will type in the keyword and see if it produces a hit. If so, they click on the site.
One thing about freelance marketing is you need to understand what SEO is and how it works. Basically, SEO is the process of improving a website’s ranking in the search engines by providing content that will appeal to users and that will be useful to search engines.
Good and effective SEO strategies will involve content writing and the placement of relevant keywords. Keywords should also be used in title tags, in the first few words of each article, and in meta-tags. There is more, but you get the idea.
These are just a few of the important SEO techniques to consider when offering your services as a freelance marketer. Once you understand how SEO works and can provide your client with valuable, optimized content, you’re ready to make money online through SEO.
As a freelance marketer, you can focus on getting clients interested in your particular niche. SEO is key to doing this, and so are other skills you can bring to the table to help your potential clients succeed. You can also add value by helping your clients set up a blog, website, or social media accounts.
If you really enjoy working with people and creating things, you might consider running your own business. For the beginner entrepreneur, internet marketing is a great way to start earning money while still trying to build a base of steady clients.
However, if you’ve been writing for years, and have a track record of producing quality content that will attract the eyeballs of people on the internet, then you might want to reconsider pursuing internet marketing. There are many other ways you can make money, including offline endeavors, that will prove far more lucrative and rewarding.